PENGARUH HARGA, PROMOSI, DAN KUALITAS TERHADAP KEPUTUSAN MEMBELI MIZONE PADA SWALAYAN MANDIRI PANGKALAN KERINCI
Oleh : Ahmad Fadli
Diterbitkan di : BISMAN INFO
Volume : 3 No : 3 Oktober 2016
Penerbit : Politeknik Unggul LP3M
ISSN : 2355-1500
Abstrak
The development of the exceptionally strong impact on the occurrence of globalization in almost all aspects of life, including business activity .Each company is expected to be ready to face increasingly fierce business competition with other companies from around the world to confront globalization. The entrepreneurs as producers not only a duty to create a product or service itself, but also with the ability to know the needs of consumers for a product or service. Employers compete to find the factors that influence consumers to choose a product and marketing strategy right. The purpose of this study was to determine the effect of price, promotion, quality, simultaneously on purchase decisions MIZONE and To determine the effect of price, promotion, quality, simultaneously on purchase decisions MIZONE. The results showed that the coefficient of determination or R2 of 0.763, or 76.3 percent. It has been suggested that 76.3 percent of purchasing decisions MIZONE the research model is affected by the variable price, promotion and quality. While the remaining 24.7 percent is influenced by other variables such as services, aksestabilitas consumer revenue, distribution and so forth Saluan