THE INFLUENCE OF CUSTOMERS BUYING INTEREST IN THE USING OF ENGLISH MENU IN MEDAN’S CAFES

Abstrak

This research purpose to analyze the affect of English menu in café to the customers buying interest in Macehat Coffee and Ristreet Coffee House. Service quality in terms of five dimensions, namely tangible, empathy, reliability, responsiveness, and assurance. Whereas customer satisfaction is divided into four factors namely product quality, emotions, price and cost. The analysis technique used in this study was descriptive analysis of respondents' profiles.The results of this study indicate that service quality has an influence on customer satisfaction.