PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT SANRISH INDONESIA

Abstrak

Basically humans life is to help each other. One's services are one of the important needs for modern humans, which will greatly help one's work to become easier  and  more practical. Growing population has generated a lot of population demand for services, especially for large companies that really need cleaning service to help companies, especially in comfort. One of the cleaning services that has been running is PT Sanrish Indonesia. The main objective of this research is to find out how the effect of promotion and service quality on consumer satisfaction at PT Sanrish Indonesia, both partially and simultaneously. The data used in this study are sales data in 2018. The sample selection method in this study uses a purposive sampling technique, which  is  sample selection based on certain criteria and considerations. The model used to analyze the data in this study is Multiple Linear Regression.

From the research results after testing it is known that the promotion and service  quality variables partially have a positive and significant effect on consumer satisfaction. Simultaneously, the variable Promotion and Service Quality has a positive and significant effect on customer satisfaction using PT Sanrish Indonesia's cleaning service.