Peer Riview Analysis Of Impact Factors On College Decisions On Private College Lecture In Medan City

Abstrak

The decision of college perceived by new students is a crucial factor to be known especially for
private college leaders. The main objective of this study is to know the factors that influence the college's
decision on private college lectures in Medan city. This research approach is the research of causal.
Furthermore, the population and samples are the students/I class XII especially high school students, SMK and
Madrasah Aliyah. While sampling technique by accidental sampling where sample amounted to 200 students
from 30 SMA school, SMK, Madrasah Aliyah in Medan and surrounding areas.The results showed that the 3
factors were formed that influenced the decision to choose a college that is factor 1 consisting of accreditation,
campus image, reference group and social media. Factor 2 consisting of facilities and personal selling and
factor 3 consisting of relationship marketing